content • design • strategy • storytelling
REBECCA KLING:
EDUCATION & ADVOCACY
CLIENT
Rebecca Kling is a nationally recognized educator, public speaker, and community organizer who works to elevate the stories of transgender people and their allies.
THE PROJECT
New Website, Digital Strategy, Brand Consultation
DESCRIPTION
After a successful stint managing the National Center for Transgender Equality's education programs, Rebecca Kling was ready to work on her own, and offer her services independently. She wanted a new website that was striking and straightforward; a civic minded hub that demonstrated her professionalism and poise. Once we settled on a structure that blended her varying pursuits into one cohesive identity, I built a site that spotlights her mission, makes it easy for clients to launch projects, and frames her efforts in a palette meant to evoke the American path towards equal rights.
MY WORK
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Web design
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Copy writing and editing
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Brand profile
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Art direction
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Sitemap
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Messaging strategy