CLIENT

The Rattlestick Playwrights Theater is one of New York's most daring and influential off-Broadway Theaters.

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PROJECTS

New Website, Brand Management, Audience Engagement, Communications Strategy 

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DESCRIPTION

Rattlestick has long enjoyed a reputation as one of New York's most forward thinking theaters, but their website was stuck in the past. Working with the Managing Director, I helped write a new site that put the Stick's evocative aesthetic centerstage, and highlighted their commitment to fostering new American voices. Following the launch, I served as Rattletick's Production & Management Associate, and made numerous contributions within the theater's marketing, development, and artistic departments. ​

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MY WORK

• Oversaw design of new website

  • Subsequently refreshed in 2018 by Tara O'Con

• Created show-specific advertisements

• Copywriting

• Brand update

• Developed new PR strategy

• Organized donor/marketing events

• Developed audience engagement programs

• Wrote newsletters, playbills, press releases, etc.

• Ran social media accounts

• Assisted on numerous world premiere productions​

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THE NEXT CHAPTER

Over the course of my four years at Rattlestick, the theater enjoyed a period of pronounced growth. Donations, ticket sales, and subscriptions increased substantially, major press began more regularly covering programming, and eventually, more and more marque stars became involved with productions. 

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Click here to visit the current Rattlestick Playwrights Theater site

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Photography by Sandra Coudert