Natural Health and Beauty
Merz Apothecary is Chicago's oldest pharmacy, established in 1875.
About the Project
Not only is Merz a renowned Chicago institution, they are also a go-to online outlet for natural health and body products. As their digital presence has grown, their e-stores found themselves in need of fresh copy for their considerable catalogue of products.
They asked me to help tidy up existing, messy content and repackage it in a voice that was a blend of classic and contemporary; something that would speak to their oldest, most loyal customers, while simultaneously engaging with the next generation of holistic shoppers.