MICHAEL SEGAL CONSULTING

CLIENT

Michael Segal is a Chicago based author, consultant, and legal advocate.

THE PROJECT

New Website, Brand Development, Messaging Strategy

DESCRIPTION

Chicago businessman Michael Segal needed a web site that served as a hub for his varied professional pursuits. He wanted a site that was inviting and studious, and reflected his steady, straightforward style. After establishing a messaging hierarchy that wove his story through his corporate, literary, and legal interests, I built a site that provides visitors with an introduction to Michael's services, a spotlight on his soon-to-be released memoir, and a window into his thoughts on how an engaged electorate can fix the cracks in the federal justice system 

MY WORK

  • Web Design

  • Brand profile, value proposition, and messaging hierarchy

  • Copywriting and creative content

  • Art Direction

  • Professional Bios

  • Blogging

  • Wrote press releases and story pitches

  • Managed Google analytics and advertisements

Click here to visit Michael Segal's website

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