CLIENT

Michael Segal is a Chicago based author, consultant, and legal advocate.

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THE PROJECT

New Website, Brand Development, Messaging Strategy

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DESCRIPTION

Chicago businessman Michael Segal needed a web site that served as a hub for his varied professional pursuits. He wanted a site that was inviting and studious, and reflected his steady, straightforward style. After establishing a messaging hierarchy that wove his story through his corporate, literary, and legal interests, I built a site that provides visitors with an introduction to Michael's services, a spotlight on his soon-to-be released memoir, and a window into his thoughts on how an engaged electorate can fix the cracks in the federal justice system 

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MY WORK

• Web Design

• Brand profile, value proposition, and messaging hierarchy

• Copywriting and creative content

• Art Direction

• Professional Bios

• Blogging

• Wrote press releases and story pitches

• Managed Google analytics and advertisements

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Click here to visit Michael Segal's website