Merz Apothecary is Chicago's oldest pharmacy, established in 1875.
Not only is Merz a renowned Chicago institution, they are also a go-to online outlet for natural health and body products. As their digital presence has grown, their e-stores found themselves in need of fresh copy for their considerable catalogue of products. They asked me to help tidy up existing, messy content and repackage it in a voice that was a blend of classic and contemporary; something that would speak to their oldest, most loyal customers, while simultaneously engaging with the next generation of holistic shoppers.
Click here to see Merz's full site en route to their online store, Smallflower