content • design • strategy • storytelling
MERZ APOTHECARY
CLIENT
Merz Apothecary is Chicago's oldest pharmacy, established in 1875.
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THE PROJECT
Copy Clean-up
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DESCRIPTION
Not only is Merz a renowned Chicago institution, they are also a go-to online outlet for natural health and body products. As their digital presence has grown, their e-stores found themselves in need of fresh copy for their considerable catalogue of products. They asked me to help tidy up existing, messy content and repackage it in a voice that was a blend of classic and contemporary; something that would speak to their oldest, most loyal customers, while simultaneously engaging with the next generation of holistic shoppers.
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MY WORK
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Copywriting
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Copy editing
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Click here to see Merz's full site en route to their online store, Smallflower